In 2021 we saw the rise of the online marketplace: Facebook, Google, Amazon—the big tech players got into the game, which was predicted by contributors in our 2018 trends article.
This year we’re seeing that no one single issue is dominating the narrative for business owners in the home services. Our contributors in pressure washing, window cleaning, HVAC, residential cleaning, landscaping, arboriculture, pool service, contracting, accounting, consulting, and more, have all identified trends and priorities across a variety of areas.
An important common denominator this year is the need to take a 360 degree view to growing and differentiating your business. Everything ladders up to creating a memorable service experience for customers in a crowded landscape, and it pays to take a holistic approach.
The themes of having a strong online presence, building out a team you can trust, continuously adjusting your digital marketing, and looking for automation and efficiency opportunities aren’t new—they’re table stakes. And maybe that’s the overarching theme: 2019 is the year of getting back to basics, and ensuring your business is ready to crush the year on all fronts.
Tailor your sales and marketing approach to your ideal customer
Social media marketing is going to be the biggest aspect to drive business growth as business owners get ready for 2022. It allows you to find isolated groups of customers to market to: Our customers are gathering themselves within Facebook groups, in online garage sale groups, on the Nextdoor app, on Instagram.
It’s now a lot easier and a lot less expensive than it used to be to get in front of and acquire new customers. Meet your customer where they’re already familiar with buying. Look for a group, look for a page to join. Maybe create your own group, so that you can isolate your customers, so that you can allow them to experience the major benefits of your business as you constantly, continually, upgrade your page with new photos and new digital content.